Google is one of the top platforms where you can advertise your business to get new customers. There are many other advertising networks available that also provide affordable services but the problem with those networks is that they are not as popular as Google. Some people try to compare Google Ads with the Facebook Ads which is nothing but a stupidity.
The reason why Google Ads are better than Facebook Ads is that Google is a search engine while Facebook is just an entertainment site where people only come to take some rest and spend some happy time.
Posting an Ad on Google will help you get more customers as compared to the Facebook Ads as Google is the platform where a user is searching exactly the services that you’re advertising so the chances are that user will get attracted to your product faster.
Make sure that you take some time to take a look at the OverTheTopSeo Guide Here if you want to learn more about the benefits of advertising your business on Google. Google allows you to advertise your business in different ways and each way has its own advantages and disadvantages. Today, we’re going to talk about the best ways that you can use to advertise your business on Google in 2017.
Display Ads are very popular these days where Google allows you to advertise your business in the form of a jpg, png, or gif image or also in the form of a video. These Ads are very popular and many new business owners are taking advantage of these days as they don’t have to spend any extra money to show their ads.
The problem that you may face with these ads is that you’ll get fewer customers as compared to the amount you’re spending.
The reason behind this problem is that these ads are usually shown on different websites where the user doesn’t pay enough attention to them and sometimes they get irritated due to these ads. That’s why you can’t get enough customers with these ads.
Link Ads are also very popular these days. These ads appear in the form of a link inside an article or sometimes behind an image. Whenever the user clicks the link, the amount is charged from your account.
These ads are a bit better than the display ads as they only deduct money from your account when someone clicks while the display ads deduct the amount from your account even if someone skips the ad.
Also known as search engine ads. These ads appear as a result of a specific keyword that you’re targeting. This is the most popular and most effective way of advertising your business on Google as Google will not deduct the money from your account unless the user buys something from your website.
And it only deducts a few pennies from your account if a user leaves the page without making a purchase. Click here and take a look at some more effective ways of advertising your business on Google.